Getting Ready with Grace Ling

Hi, Vogue.

This is Grace Ling.

Come with me while I get ready for my store opening tonight.

Come in.

[swanky music]

So we did a pop up store and it was really successful.

When people try on something in person you can really see

that they change into a different person after they wear it

and they behave differently.

A lot of the garments it's all about the details

and we put a lot of design into the logo tags, the buttons

and the trims.

Online it's just kinda like,

oh yeah this is a really cool picture,

but in person they really get to experience it.

This makeup look is a simple smokey eye,

I just want something classic and elegant.

The clothing is gonna speak for itself.

I'm wearing a dress from a later

Spring/Summer 2025 collection that was technically,

in the Fall.

So it's going to be this off shoulder dress in white

and it has this 3D printed claw metal clips.

The brand is about a sense of eccentric elegance

and intelligent femininity, it's this balance

between formality and sensuality.

It's a brand with clothing to empower women.

So this is the glam, look at the glow,

and look at the straight cut.

[swanky music continues]

Honestly, I can't believe

that we're actually opening a store.

I started the brand right in the middle of Covid

and everyone was flying out of New York

and I was flying in.

To be honest, it was a spontaneous idea

and it just happened.

I just wanted to do it, and yeah here we are.

This is the final look.

See you there.

Take lots of pictures.

Eat your caviar [laughing].

Cheers. Cheers.

[swanky music continues]

It looks so good in here.

[swanky music continues]

Cheers, Vogue.