Abra—abra,ca-da-bra!
If you’re a serious Lady Gaga fan, you likely have not been able to get that catchy chorus out of your head for the past 12 hours. Last night during the Grammys, the superstar debuted her latest single and music video for “Abracadabra,” her second single off her forthcoming album “Mayhem,” out in March. And boy, we are so back: The pop star made a grand return to her dark-pop roots, delivering a catchy dance anthem that hits hard on the dance floor. Better yet, she also released a spooky-chic video that is filled with avant-garde fashions.
The artful video was styled by Peri Rosenzweig and Nick Royal of Hardstyle, and all of the eerie high-fashion looks were created by artists such as Seth Pratt, Suman Gurung, Iggy Soliven, Anastasia Vikhoreva, and Galedi. (Choreography, meanwhile, was done by Parris Goebel, who has also worked with global superstars such as Rihanna.) Hunter Clem and Genesis Webb, who dresses Chappell Roan, styled the background dancers.
The fashion focus? “dance . . . or die.” Gaga’s new video sees the superstar battle it out on the dance floor as three different versions of herself, while Mother Monster watches and judges from above. Her first look is a red leather latex cape, adorned with real nails, made by the New York-based latex artist Renee Masomian. To punctuate the ensemble, Gaga sports a spiked and wide-brimmed hat made by Maximilian Gedra, a Berlin-based designer.
On one hand of the ring, an angelic Gaga wears a custom white Olivier Theyskens catsuit, adorned with sheer panelling and hook-and-eye closures that were formed into the shape of a cross. As reported by La Maison Gaga, the look was inspired by the designer’s spring 1999 collection. Gaga also wears a high-collared white lace coat made of repurposed wedding dresses, designed by Ilona, Gurung, and the Australian-Taiwanese designer Samuel Lewis. (Lewis also made her leather Grammys red carpet look last night.) On the other end of the ring, a red-clad Gaga sports a dominatrix-style gown with a bubble-hem bustle by Lewis. Her red Stephen Jones balaclava and brimmed hat—and red Chrome Hearts boots—complete the theatrical ensemble.
As for the finale dance number, Gaga ends on a more ethereal note with a fitted white corset bodice and shredded skirt, also from Lewis. All of the intricate jewelry, including those big cross pendants, were made by Dosisg6c, who has designed many pieces for the superstar. The marathon of custom looks, which evoke stirring haunted glamour, marked a fine return to what Gaga does best: chic weirdness. Now sit back, relax, and get ready to dance as you watch the stylish spectacle below. “Feel the beat, under your feet—the floor’s on fire!”
